The first international Indian film academy awards – called the Bollywood Oscars – were held in India which went into history.
Mumbai organized the 20th IIFA awards ceremony in which the megastars of a booming Hindi Indian film industry will celebrate another fantastic year, including successfully entering the huge markets such as China. The event has been organized in many nations around the world since it was first organized in 2000, such as London, Toronto and Singapore, and most recently city was Bangkok.
With nearly 1,800 film titles released in 2018, India is one of the biggest film industry in the world in terms of the number of movies produced. The industry has grown 12.2% last year, including both Indian Hindi-language movies and titles in Indian regional languages such as Tamil and Telugu, according to a reports released by journalists in March by Ernst & Young (EY) and the Federation of Indian Chambers of Commerce & Industry (FICCI).
The huge South Asian diaspora in North America, Britain and the Gulf region has always been the major overseas market of Bollywood. Blockbuster movies were released in certain parts of North America and Britain which are hugely impressing the public, with passionate fans often queueing for hours to buy tickets.
But Indian films have also been making huge impact in China, with the black comedy movie Andhadhun, being nominated for best picture at the IIFA awards, worth almost $50m (£40m) .
Aamir Khan became the star after the two successful Indian films in China, and is called by many as “Nan Shen”, or male god.
The film distributor Akshaye Rathi shares that the industry had also grown rapidly in many European countries and American countries such as Canada, as well as New Zealand and Singapore thanks to the South Asian communities there. Now it is just a matter of time before the wider populations in these countries being attracted to Bollywood.
